The
pricing problem
Based on the hourly Chameleon hourly rate of £25 per hour,
the next issue is to address how much in total should be allocated
to any given project
The main problem here is that graphic design by its very nature
can be quite difficult to judge accurately in terms of estimating
the amount of time and final costs ideally needed in order to
create a quality piece of design artwork
Unlike choosing a television at an electrical store whereby
the store Manager probably knows the exact cost of building a
tv, what parts are needed, how long it takes to assemble and therefore
how much it should retail to the customer – however, with
graphic design it is a slightly different matter because the main
emphasis is on the creation of ideas
In short, the problem is : how do you put a price on ideas ?
The Chameleon pricing solution
When working on design projects at Chameleon we do not strictly
charge a total flat fee price that is ‘off-the-shelf’
so to speak. However, what we do offer is a tailor made design
package to suit your individual needs where you have control over
the time and budget allocation
Our pricing scheme is implemented via an ongoing timesheet set
at the rate of £25 per hour and invoiced on a regular basis
according to your instructions – i.e weekly, fortnightly
or monthly - depending on the scale of the project(s) involved
The main concern most clients have with this particular system
is their worry that the costs may then escalate out of control.
With an ongoing timesheet, it is reasonable for many people to
assume that time could simply tick by with a huge bill racked-up
upon the project’s completion
Chameleon’s answer to this concern is to allow you to
set a time & budget limit for your design project(s).We would
then work within and up to those limits allocated by you, our
client, and not go past them without your prior knowledge and
consent
For instance, a logo & corporate identity project starting
with a budget of £1000, at the rate of £25 per hour
would work out at a time allocation of 40 hours. What this would
mean is that we would do as much work as possible including rough
ideas, sketches, computer rendered images and final designs for
that project – all within a 40 hour limit
If after 40 hours worth of work you felt that more time is needed
for the design project (either to make adjustments or indeed add
new aspects or features to the current project) we would then
only continue working with your approval to do so. That way, you
would have full control of funds available to the project and
so costs would not then escalate out of hand
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