The pricing problem
Based on the hourly Chameleon hourly rate of £25
per hour, the next issue is to address how much in total should be allocated
to any given project
The main problem here is that graphic design by its
very nature can be quite difficult to judge accurately in terms of estimating
the amount of time and final costs ideally needed in order to create
a quality piece of design artwork
Unlike choosing a television at an electrical store
whereby the store Manager probably knows the exact cost of building
a tv, what parts are needed, how long it takes to assemble and therefore
how much it should retail to the customer – however, with graphic
design it is a slightly different matter because the main emphasis is
on the creation of ideas
In short, the problem is : how do you put a price on
ideas ?
The Chameleon pricing solution
When working on design projects at Chameleon we do
not strictly charge a total flat fee price that is ‘off-the-shelf’
so to speak. However, what we do offer is a tailor made design package
to suit your individual needs where you have control over the time and
budget allocation
Our pricing scheme is implemented via an ongoing timesheet
set at the rate of £25 per hour and invoiced on a regular basis
according to your instructions – i.e weekly, fortnightly or monthly
- depending on the scale of the project(s) involved
The main concern most clients have with this particular
system is their worry that the costs may then escalate out of control.
With an ongoing timesheet, it is reasonable for many people to assume
that time could simply tick by with a huge bill racked-up upon the project’s
completion
Chameleon’s answer to this concern is to allow
you to set a time & budget limit for your design project(s).We would
then work within and up to those limits allocated by you, our client,
and not go past them without your prior knowledge and consent
For instance, a logo & corporate identity project
starting with a budget of £1000, at the rate of £25 per
hour would work out at a time allocation of 40 hours. What this would
mean is that we would do as much work as possible including rough ideas,
sketches, computer rendered images and final designs for that project
– all within a 40 hour limit
If after 40 hours worth of work you felt that more
time is needed for the design project (either to make adjustments or
indeed add new aspects or features to the current project) we would
then only continue working with your approval to do so. That way, you
would have full control of funds available to the project and so costs
would not then escalate out of hand
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